Implication of Twitter's exposure to Google Search

As you may probably know, Google has announced its plan to integrate twitter updates into its search results, with the belief that Google search results and user experience will greatly benefit from the inclusion of this up-to-the-minute data. Today, I'm not going to talk about the private information security issue, which is always the first thing to come to one's mind when talking about that integration. Rather, I'd like to discuss with you about the implication of twitter's exposure to Google search to us webmasters.

Needless to say, twitter will become more important with regard to website promotion. Previously, updates about your business can be only seen by your twitter followers,the number of which is quite limited. After integration within Google search, things become different. Your profile updates will appear in the search results every time someone searches relative keyword through the search box. Just imagine how traditionally you get your website appeared in the search result pages. You probably need to exchange links with others, post replies in forums, post comments in blogs and so on. With twitter profile exposed to Google search, you simply add another effortless channel to direct your Google-targeted promotion efforts.

However, Abusing social network service's promotional capability has always been a tendency among webmasters. I believe that tendency will become more so after Twitter profile gets exposed to Google search. Word of advice, Google and Twitter are not fools, if not more clever than anyone else. If one abuses twitter's promotional capability, he or she will run the risk of getting punished in some way, for example, categorized as spam by either Twitter or Google.

Anyway, Twitter's exposure to Google search is certainly a good news for us webmasters. We just need to be firmly disciplined in order not to abuse its promotional capability. After all, the principle mission of Twitter is to connect people, nothing else.