Google Adwords Tells Us How to Fill In Resource Box

Nowadays many webmasters submit their articles to numerous article directories in return for up to three affiliate text links to their business or websites. Normally article directories will allow the authors to put their affiliate links, together with a short block of descriptive text, in a so called "Resource Box" (Also Known As "Author Bio"). A critical question that must be answered well is, how can authors achieve the highest CTR through those affiliate links placed in the resource box?

Merely listing dull hyperlinks certainly won't work, because few would click the links if they don't know where the links will direct them at first glance. Therefore, the descriptive text accompanied with the hyperlinks become quite important for CTR. The question is how to write them effectively. Don't worry. We can learn from Google Adwords with regard to how to fill in the resource box in an effective way. Let's first take a look at how Google Adwords tell its members how to write effective ad text.

As Google Adwords explains, writing ads is an art. To create compelling ad text, one can apply the following tips:

• Text should be clear and well-written. It should highlight the differentiating characteristics of an advertiser’s product or service.
• Include keywords in the ad title. Since the keyword entered is what people are looking for, ads with keywords in the title stand out.
• Include a call to action. Calls to action are generally action verbs, such as buy, order, and purchase. While find and search may be accurate, these words imply that the user is still in awareness/interest mode.
• Capitalize the words in the display URL. For example, instead of using
  www.warmpuppies.com, use WarmPuppies.com.
• Choose a destination URL that points the visitor to a landing page relevant to the keyword entered. Users who don’t find what is promised immediately are more likely to leave the advertiser’s site.

From my point of view, the tips mentioned above can be perfectly applied to article marketing field with regard to how to write an effective author bio, with just slight adjustments listed below:

• the descriptive text for author box should be clear and well-written. It should highlight the differentiating characteristics of the author's business or website.
• Include your targeted keywords in the descriptive text. Since the keyword entered is what people are looking for, author box with keywords in the descriptive text stands out.
• Include a call to action. Calls to action are generally action verbs, such as buy, order, and purchase, which contribute a lot to increasing visitors' awareness and interest.
• Capitalize the words in the display URL. For example, instead of using
  www.warmpuppies.com, use WarmPuppies.com.
• Choose a destination URL that points the visitor to a landing page relevant to the keyword in the descriptive text. Users who don’t find what is promised immediately are more likely to leave the author’s site. The landing page doesn't need to be always the index page.

Such perfect match as the one between Google Adwords and Resource Box is not uncommon at all in E-Business world. If we can become more conscious about matches of these kinds, I believe our march in E-business world will become a much more effective process.