5 Tips to Increase Your Google Adsense CTR

We are always struggling to get a steady stream of traffic for our websites. However, when we finally achieve that goal, we may find that our nightmare continues, simply because a great amount of traffic doesn't necessarily follow that the traffic will translate into a high level of google adsense income. The CTR of our ads matters a lot, too. Here I'll list 5 small tips for you with regard to how your CTR will be improved.

• Set the color of hyperlink to be blue. Experience tells me that an ad link with blue color has on average the best performance. Maybe that's why Google , and Bing as well, adopts the blue color, too. If the blue color will greatly impact your overall color scheme, you can also consider red color, whose performance is also good.
• Avoid or limit the use of image ads. The CTR of image ads is really low. I guess the reason should be that the advertising is made so obvious that visitors are simply scared away.
• Cater to traffic generated by search engine. The reason that visitors use search engine is that they want to find something. After they find out what they want in a website, the next action is most likely to be closing the website completely. So you need to get the visitors to click your ads at the same time they retrieve information from your website. Otherwise, the chance is gone and you never know when they will come back, maybe never. Hence, you need to find a way to make your ads not only quite noticeable but also can arouse the visitors' interest. For example, use a large leaderboard, place the ads in between the title and the body, and so on. If the traffic from the search engine is taken good care of, I can assure you that the CTR is quite promising.
• Use borderless ad unit. This is quite self-explanatory. The borderless ad unit, coupled with the same background color to that of the webpage itself, can blur the distinctions between ads and site content, which creates the visitors' inclination to click your ads.
• Make good use of channels. Although it is quite effective, the channel is the most overlooked Google adsense tool by webmasters. In fact, through proper setting, you can easily identify which ads unit has better performance. In addition, you could judge whether changes in ad settings are effective or not. After several rounds of adjustments, you could arrive at the optimal ad placement and settings.

Needlessly to say, one can hardly exhaust the numerous ways to improve Google adsense performance. I hope the 5 tips elaborated above could cast some light for clever persons as you all to think of more applicable tips to make Google adsense more attractive to the whole webmaster world.